Episode 196 | Personalization Doesn’t Always Equal Performance
Update: 2025-09-30
Description
Josh and John break down why hyper-personalized marketing often overpromises and underdelivers, especially in banking. In this episode, they unpack the real cost of chasing perfect targeting and make the case for broad, clear, and consistent brand messaging.
The post Episode 196 | Personalization Doesn’t Always Equal Performance appeared first on Marketing Money Podcast.
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